17 Marzo 2020

L’impatto psicologico del Coronavirus

Con La professoressa Guendalina Graffigna abbiamo analizzato l’impatto psicologico del coronavirus sulle persone e sui consumi. Più info su Guendalina Graffigna qui sotto: Guendalina Graffigna received a PhD in Social Psychology at Catholic University of the Sacred Hearth of Milan (Italy) where she actually is Full Professor. At the same University she teaches “Consumer Food Psychology”, “Qualitative Methodology” and “Psychology for Social Marketing”, she coordinates the Research Center “EngageMinds Hub: Consumer & Health Research Center” and she is member of the Coordination Commettee of the PhD School in Psychology. Before her actual appointments, Guendalina has been a Post Doc fellow (A.A. 2007-2008) and visiting professor in Qualitative Methods (A.A. 2008-2009) at the International Institute for Qualitative Methodology, University of Alberta, with which she still collaborate for several research and teaching initiatives. Furthermore, she is currently Director of the Study and Training Centre of ASSIRM (Italian Association of Marketing Research Institutes) and Scientific Director of COPE (Consortium for PATIENT ENGAGEMENT) Her research and scientific activities are mainly devoted to patient engagement in health and wellbeing, consumer health psychology, healthcare organization innovation and ehealth. She has spent the last 10 years of activity in constructing bridges between scientific/academic knowledge and professional practice . At present she is coordinating an intra and inter university reflection for contributing to priorities and policies discussions on patient engagement. In 2014 she validated the PATIENT HEALTH ENGAGEMENT Scale: the first measure of the patients’ psychological experience of engagement in chronic care management, which is now widely adopted by healthcare and research organizations worldwide. She counts more than one hundred of scientific pubblications and according to the international scientific database Scopus she is the most productive scholar in the domain of PATIENT ENGAGEMENT.